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Full Series: https://99percentinvisible.org/episodes/
The Kickstarter-funded American local radio and podcast series “99% Invisible“, created by PRX Inc, is a series that covers various different aspects of American life, from Architecture and Infrastructure to Technology and History, hosted by the creator and editor Roman Mars. The Kickstarter project for series three first released on July 11th, 2012 and lasted until August 10th, 2012, raising $170,477 whilst their target was only $40,000 (99% Invisible Season 3 Kickstarter Project, 2012).
The series of podcasts focus on life around San Fransisco and Los Angeles, and in the 279th Episode “The Containment Plan”, it talks about Skid Row and how the location plays a part in LA’s modern day life. From shopping carts to children playing and the stench of urine that reeks the 50 blocks of Skid Row, the episode talks about what it’s like to be in the area. Unlike most places in downtown Los Angeles, it’s evident that Skid Row is a grim place from what is described by residents of the place.
Following on from the third series that gained over four times the amount needed, in November of 2014, PRX and Mars turned again to Kickstarter to fund their podcast collective/network Radiotopia, hoping to raise $250,000. They raised $620,412 within the thirty-day campaign and became the most-funded radio/podcast project in Kickstarter history (Direct Support Guide, 2015).
Mars has been using Kickstarter as his call to arms, creating a flurry of PR, which has resulted in new listeners tuning in with each new series being broadcast. Since then, he has been creating longer episodes from the mere 5 to 10-minute ones in earlier segments that are carefully conducted to give off a certain vibe (Maly, Wired 2012), and each episode gets better and better with a new topic of interest, making the Kickstarter project a major success.
References
- 99% Invisible: Season 3. (2017). Kickstarter. Retrieved 29 October 2017, from https://www.kickstarter.com/projects/1748303376/99-invisible-season-3
- Journalism, T. (2017). Direct Support · Guide to Podcasting. Towcenter.gitbooks.io. Retrieved 29 October 2017, from https://towcenter.gitbooks.io/guide-to-podcasting/content/revenue_streams/direct_support.html
- Maly, T., Maly, T., Pardes, A., Stinson, E., Pierce, D., & Stinson, E. et al. (2017). How 99% Invisible Will Change Public Radio. WIRED. Retrieved 29 October 2017, from https://www.wired.com/2012/07/99-invisible/






